Monday, 12 April 2010

Why Blog? What Are the Benefits?

What are the benefits of blogging? Why do so many people blog?
There are many reasons for blogging, including, but not limited to:

  • Recording thoughts and feelings in private (you can set your blog up privately, and use it like a personal diary).
  • Sharing thoughts and feelings with the world (if you feel you have an important message or can entertain or inspire people with your musings).
  • Keeping in touch with friends and family (updating them on any news you have, sharing photos, information, etc.).
  • Creating an informative web-page for others about a specific topic, or topics, you are knowledgeable about.
  • Promoting a business or charity.
  • Selling products or services.
  • Making money from advertising (although this will usually only work if you are also doing one of the above).
Blogging can also be great fun, and millions of people around the globe are already doing so regularly - and often reaping benefits. Blogs are designed in a very search engine friendly way, and are therefore great marketing tools. Blogger is just one of many blogging platforms, but it is entirely free and very easy to use for novices; it is therefore an ideal way for individuals and very small businesses to broadcast or promote themselves online, at no financial cost. If your blog gets a reasonable number of visitors you may also be able to display advertising and earn yourself some extra cash (more about monetising your blog coming soon!). If you have a paypal account you can also sell items from your blog, accepting payments through their secure server. As you can see, there are many benefits to blogging, whether for personal pleasure or business purposes.


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