Tips & Tricks for Blogger Blogs: Effective Online Promotional Tools: Writing Articles for Online Publishers to Promote a Blog

Writing articles for online publishers that allow self-serving links within the text-body is an effective way for new bloggers to promote and drive traffic to a blog, in addition to creating valuable back-links that help improve the blog’s page rank. There are many online publishers facilitating such promotion, and the best part is that it's absolutely free.

Online promotional tools are often too expensive to be considered by those new to professional blogging, or simply blogging for pleasure. However, most serious bloggers have the skills to write a 400-500 page article, focusing on a topic or topics most often featured on the blog. Clever use of this form of promotion can help a new blog become more successful in many ways, and all it costs is the time it takes you to write an article.

With a little SEO knowledge it is possible to take advantage of the publishing site’s well-established page ranking, and quick indexing by search engines, to promote web-pages that may otherwise remain unseen. When coupled with the additional exposure to traffic from the publishing site’s writer-members, this can be an effective way to drive targeted traffic to a blog.

There are a number of online publishers to choose from when looking for ways to effectively promote a blog. Choose one which appears regularly in search engine results for keywords relevant to blog content. Some publishers place ads on the articles, sharing the revenue generated with writers. Others allow writers to add their own advertising, such as Adsense, Amazon Associates, and Chiquita, to the articles. In this way the articles are potential money earners, in addition to effective online promotional tools.

When choosing a topic for the article it is necessary to consider the keywords most often used in blog posts (if unsure simply check the label list in Blogger dashboard) and those that make up meta-tags - not using meta-tags? Click HERE to find out how to add them to a Blogger blog. It’s best to choose a title phrase that includes keywords which are not too often written about, but searched for reasonably often.

The free Goggle Adwords keyword tool helps determine this, and can aid greatly in choosing effective titles for articles, and in creating rare keyword combinations. Choosing rare keyword combinations for an article is beneficial because it reduces the competition from other blogs and websites, meaning the article will be more likely to be displayed on the first page of search results. People rarely search further than the first two or three pages, so appearing on the first page will guarantee an increase in views, which may convert to blog traffic, as long as the article presents the link in the correct manner.

To promote a blog effectively the articles must be relevant to the blog’s general subject-matter (or at least that that of several articles/blog posts). Articles will ideally introduce a broader subject than that of the blog posts they links to, which should contain more useful or detailed information. For example, when creating a promotional article to promote this blog post, a suitable title might be ‘Cost-Free Ways to Promote a Blog.’ The article would list several free methods of driving traffic to a blog (such as listing in blog directories and using social bookmarking sites) and would list Writing Articles for Online Publishers as one of these, turning the text into a link to this article. Anyone needing more details regarding how to do so is likely to visit the link, thus driving targeted traffic to the blog, and potentially gaining a subscriber or follower.