How to Add Email Subscriptions to a Blogger Blog Using Feedburner

Email subscriptions account for a large percentage of any successful blogger's return traffic.  This Tips & Tricks for Blogger Blogs article will instruct you in how to add email subscriptions to a Blogger blog using Feedburner.


Adding email subscriptions to a Blogger blog is a simple yet effective way to allow visitors to easily follow your blog, without any understanding of RSS feeds or readers.


Most people check their email accounts more regularly than their RSS readers, so email subscriptions can be an extremely effective way to successfully reach your readers on a daily basis. Ideally you should offer both email subscriptions and RSS feeds, in addition to Google follow.

Before adding email subscriptions you must change your RSS feeds over to Feedburner by setting up a Feedburner account, adding your blog URL, and entering the new feed address into the box provided on the 'Site Feed' tab under 'Settings' in your Blogger dashboard.

How to Add Email Subscriptions to a Blogger Blog Using Feedburner:

1. Sign into your Feedburner account.
2. Click on the website in question and then on the 'Publicize' tab.
3. Click on 'Email Subscriptions' in the left-hand column.
4. Choose whether you prefer to display a full subscription form or a simple text-link. The design of your blog may limit you to using a text-link only.
5. Choose Blogger from the drop-down menu, which is currently displaying the option for Typepad.
6. Click 'Go'.
7. You will now be redirected to your Blogger dashboard to add and save the widget.
8. You can now move the widget to a suitable part of your blog by dragging and dropping (this is done in the 'Page Elements' area of the 'Layout' tab in your Blogger dashboard). It is recommended that you place subscription links and forms as close to the top of the web-page as possible.
9. Return to the Feedburner screen and press 'Save.'
10. Directly beneath the 'Email Subscriptions' link in the left-hand sidebar of your Feedburner account you will notice four further tabs, titled 'Subscription Management,' 'Communication Preferences,' 'Email Branding,' and 'Delivery options.' You can change settings under these tabs to alter colours, change the address from which the posts are sent out, set delivery times, etc.

Visitors to your blog are now able to subscribe to your blog posts via email!